DIGITAL TRANSFORMATION AT ECZACIBAŞI

What do we do?

We continue the Digital Transformation journey that we embarked on in 2018 to shape the future of our Group and the sectors in which we operate. We are going digital with you.

Customer
Orientation

Increasing the consumer’s access by understanding their experience journey and offering the right products, services, and communications at the right time to meet their needs.

Example Project 1: Design your bathroom with
/v-design
Example Project 2: Our first digital brand Selfit’s dietary supplement e-commerce platform selfit.com.tr

Data
Centricity

Collecting and interpreting end-to-end data at all stages of the value chain.

Project example:
Esan Cockpit: Remote monitoring of critical machinery and equipment and the assignment of work orders from the central cockpit.

New Business
Models

Experimenting with the business models of the future, being an investor in startups, acting as a bridge between the entrepreneurial ecosystem and organizations

Project Example:
The logistics route optimization project implemented by Eczacıbaşı Consumer Products with the Optiyol initiative

Cultural
Shift

Creating a corporate culture that promotes acquiring new competencies, being agile, taking risks, trying new things, and overcoming fear of failure.

Project Example:
Eczacıbaşı Dijitaliz chats, the digital training curriculum, and the Digital Mentor application which are open to all Eczacıbaşı employees